Social Media B2B

Why your B2B CEO should be using YouTube

Google “CEOs and YouTube” and almost every result will center around some type of crisis. From Domino’s and KFC to Mattel and Motrin, most companies take a reactive approach to incorporating their CEOs onto their YouTube channels. Accordingly, most receive flak for the unnatural, delayed and – in some cases – unapologetic approaches to each [...]

7 Online Video Tips Every B2B Marketer Should Know

Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the [...]

Successfull B2B Companies Will Be About Platforms Not Products

Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]

10 B2B Social Media Videos Worth Watching

When it comes to B2B social media, online video has a special role. While many people online like to consume information quickly in the form of blog posts or tweets, video offers depth. In the way that a B2B product can be complex, so can understanding social media’s implications for B2B companies. This post is [...]

IBM Embraces Video to Connect With Businesses

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared examples of how IBM uses video and social media to achieve their B2B communications objectives. Video is an effective medium for creating awareness [...]

B2B Social Media Newsroom Example: Scania

Note: I don’t like using the term “social media newsroom”.  All newsrooms should be social, but because it has become and industry term, I will use it in this post. One of the big complaints I hear when discussing the topic of B2B companies and social media is “All of the examples people use are technology [...]

B2B Social Media Example: ArcelorMittal

For the next review of social media examples in a business to business environment, we are going to look at the online digital footprint of ArcelorMittal, the world’s number one steel company. This global firm has over 326,000 employees in more than 60 countries and was formed in 2006 with the merger of two leaders [...]

Viral Video is Not a B2B Marketing Strategy

Everyone is always looking for the next big hit, especially in our always-on world of constant content. Marketers try to break through the clutter with videos that can be shared via email (the old way) and social networking sites (the new way). B2B companies also want to join the party and “make viral videos.” There’s one [...]