Any marketer who works in a B2B company, no matter the size, can have run-ins with the I.T. department as they start social media planning. Forget locked down devices, blocked social media sites, control of digital assets, and what do you do if you want to start a blog. Many would suggest that the blog [...]
Many of the posts on this site are for B2B companies looking for advice on getting started in social media, but this one is for those looking a little further out. Remember how long it took the last time you updated your website? And remember how long it took to get enough traction to get [...]
When I bought my iPad, I posted a review of Day 1 using an iPad for business. Reader Christine Thompson left a comment this week asking how it has been going and what other challenges I have run into.
I learned on the first day that I needed a program to take meeting notes and [...]
Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals.
As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and [...]
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play.
As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]