Will It Blend Social Media Campaign has B2B Power

YouTube Preview Image As part of my day job at marketing agency, Koroberi, I interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to me about the inspiration for the series, the goals behind the campaign, the keys to social media, and how it relates to B2B marketing and corporate culture. They even gave a big shout out to Koroberi.