Blackberry Apps for Your B2B Sales Force

After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales.

B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in your pocket.

As the go-to choice for most sales teams, it makes sense BlackBerry has many apps designed to close deals and deliver results:

1. Salesforce Mobile

Customer relationship management (CRM) is an integral part of an organization’s sales strategy. Salesforce.com, one of the most popular solutions, has a mobile version for users to upload customer information in real time, right after important customer calls, e-mails and visits. The app helps to manage sales and prospect data outside of the office, which equals less time at your desk and more time in the field.

Thanks to a recent Salesforce update, the Mobile Lite app is now free for all Salesforce users, including Group customers.

2. Oracle Mobile Sales Assistant

If you use Oracle as your CRM system, its Mobile Edge app will take your CRM data on the road.

Mobile Edge puts all of the traditional CRM account, contact, opportunity, activity, lead and ticket information on your BlackBerry, syncs with your phone’s address book and utilizes custom objects, pre-loading device data, centralized administration and interface mapping. Its latest update in October 2009 introduced support in 12 languages, opening up new opportunities for global B2B companies.

While this free demo will give you a peek into the mobile app’s features, you’ll have to contact your Oracle rep for full installation and connectivity.

3. Kindle

E-book readers have become a part of B2B marketing tool kit, delivering novels, industry e-books and blogs (like Social Media B2B) in one sleek package – but what if that package is still too big for salespeople on the go?

Amazon just released a beta BlackBerry app that puts more than 400,000 books on your smartphone. Kindle owners can access their libraries and notes, and the app automatically synchronizes your last page read and annotations.

While it’s not a replacement – BlackBerry Storm owners will be at an advantage, as Bold, Curve and Tour screens require constant page turning and squinting – the Kindle app for BlackBerry extends the convenience of an e-reader.

4. VQ Mileage Tracker

Tracking mileage and gas on business trips and customer visits can be tedious and time-consuming. There are many mileage tracking apps available for the BlackBerry, but VQ Mileage Tracker (currently discounted from $14.99 to $6.99) goes one step further and does all of the work for you.

The app automatically calculates mileage every time you’re in the car, and stores the data until you generate a report with information on the date and time of each trip, address and miles driven. The app also uses BlackBerry or Google maps to pinpoint each trip.

5. MyCommission

More sales equals more money, and the MyCommission app ($2.99) helps salespeople figure out just how many dollars they’ll take home at the end of the day.

The app allows you to enter the account name and status (committed, in upside or are pipeline) of each deal and calculates the resulting commission.

What BlackBerry apps have you found to be helpful in the sales field?