Tim Washer, Senior Marketing Manager at Cisco, sat down with me at MarketingProfs B2B Forum in Boston and shared his advice about making video for B2B companies. Tim had previously compiled a list of the 10 B2B Comedy Videos for this site, and these are good examples of what marketers can do when they stretch the bounds of their creativity.
Advice for Creating B2B Video:
- Don’t talk about your product
- Create or find an interesting story about your company
- Focus on customers
- Need someone who can write comedy for humorous video
- Start with the pain point that your product solves