Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals.
As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and event planning, to name just a few – on the go.
Many of the apps I wrote about for B2B marketers translate well into the PR industry: A host of Twitter clients help PR pros navigate between client accounts, keep an eye out for journalists looking for article sources and stay on top of industry news; mobile versions of WordPress and TypePad streamline live-blogging; and location-based apps such as Foursquare facilitate peer-to-peer networking and media relations.
Here are a few more BlackBerry apps that help PR pros reach the ultimate goal of connecting organizations and businesses with interested journalists and customers:
Evernote – billed as an extension of your own mind – allows you to organize tasks and To Do lists, record voice memos and instantly synchronize everything from your phone to the Web to your desktop.
For PR pros, this translates into an easy way to keep up with press clips for clip books, manage inspiration for future blog, newsletter and Web content and organize notes from client meetings.
2. AP Mobile
Media monitoring is a key job function in PR, and AP Mobile makes searching content published by the Associated Press (as well as more than 1,000 outlets of its members) simple.
The app also has a local news option customizable by one or more zip codes, and integrates delicious bookmarks, Facebook and e-mail sharing features that let users send articles to clients and co-workers.
Just like a mechanic’s set of wrenches, a key part of a PR pro’s toolkit is a dictionary/thesaurus.
The Dictionary.com app, the only free dictionary app available for the BlackBerry, puts more than 500,000 words at your fingertips, and phonetic and audio pronunciations help to ensure a tricky word in that speech you just crafted for your CEO isn’t mangled beyond comprehension.
For PR pros on the agency side, there is nothing more dreaded (beyond a 4 a.m. wake-up call alerting you to a breaking crisis) than keeping track of billable hours for a variety of clients. Enter the miTimesheet app ($3.99), which allows users to track clients by project, as well as export that info via email.
Social media tools have given PR pros more opportunities to disseminate content directly to the end-user. With the Qik app, you can live stream video content directly from your BlackBerry, automatically archive footage and instantly share on Facebook, YouTube and Twitter. This app would be especially handy for press conferences, tweetups, award shows and tradeshows.
What BlackBerry apps have helped you in your role as a public relations professional?