Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company [...]
Monday, August 23, 2010
As social media finds its way into more B2B marketing plans, being a lone advocate for customer engagement and sharing valuable content online can be a difficult situation. If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value [...]
Friday, June 25, 2010
Every day you meet people in real life and on the web and you tell them what your B2B company does. I recently heard a study that Americans are more likely than people from other countries to define themselves by their job, so it is very common to answer the question “What do you do?”. [...]
Tuesday, June 22, 2010
We introduced you recently to Customer 2.0, the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Sales teams and professionals are experiencing a new era of customer engagement – one with abundant visibility into the professional and personal [...]
Thursday, June 17, 2010
Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a [...]
Monday, May 17, 2010
As more and more businesses get a handle on social media and social media tools, it is interesting to sit back and realize what the ‘social media revolution’ has done for marketing our companies in the past few years. The changes have been drastic and rapid. For some it is a welcome change and others [...]
Monday, May 10, 2010
We all know Twitter is a great tool for connecting and sharing information. But using it to find the right audience for your business can be a bit difficult, especially in the B2B environment. So how do you go about finding this elusive crowd? Here’s several options using both Twitter search and third party tools [...]
Tuesday, April 27, 2010
Today I received a direct mail piece from a B2B company which included a short URL link to a survey. This was one of the first short URLs that I have seen in print, rather than on the web. Short URL services provide re-directs to long, complex web addresses with a substitute, shorter version. The [...]
Tuesday, April 27, 2010
As B2B companies develop social media strategies, there is a real need for monitoring the social space using tools that have been designed for the task. This is the beginning of a new series that looks at various uses for social media monitoring in the context of B2B. Each post in the series introduces a [...]
Tuesday, April 20, 2010
The common disconnect between B2B sales and marketing teams has recently been amplified by the emergence of social media. When it comes to B2B social media efforts, salespeople often have very little exposure and experience with both professional and personal usage of social sites and new media. As this blog post points out, the two segments [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Wednesday, August 25, 2010
6 Comments