This guest post is by Amanda O’Brien, VP of Marketing at Hall Web Services, one of Maine’s largest web development firms. One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with [...]
Tuesday, March 9, 2010
Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]
Friday, March 5, 2010
Back in November when Twitter Lists were released, we published a post with B2B Lists to follow. Now four months later, many of those lists have been updated with more recommended followers, and new lists have been created. There is some duplication of people across the lists, but if you are looking for more relevant [...]
Wednesday, February 24, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Monday, February 15, 2010
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play. As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]
Wednesday, February 3, 2010
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]
Wednesday, January 6, 2010
Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. What are you really listening for? Mentions of your brand, your industry, your competitors? Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your [...]
Friday, December 18, 2009
The first thing most people do when they get to work in the morning is open up their email and sort through messages that came in overnight. There are also messages from yesterday that need to be dealt with. Next we open our Twitter client, scan through mentions, DMs, keyword searches and take a quick [...]
Friday, December 11, 2009
While they may not be as lavish as they might have been in the past, and there may not be as many people in attendance, this weekend many companies will throw their office holiday parties. Whether your company is using social media or planning to use social media in 2010, as those are the only [...]
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Wednesday, March 10, 2010
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