Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]
Monday, March 15, 2010
Today at SXSW Interactive in Austin, Texas, Evan Williams, CEO of Twitter, announced a new ad program for Twitter. These new ads are called @Anywhere. When you find a reference of a Twitter account, you can roll over the link and bring up a Twitter card. It shows if you are following the account or [...]
Wednesday, March 10, 2010
This guest post is by Amanda O’Brien, VP of Marketing at Hall Web Services, one of Maine’s largest web development firms. One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with [...]
Tuesday, March 9, 2010
Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]
Friday, March 5, 2010
Back in November when Twitter Lists were released, we published a post with B2B Lists to follow. Now four months later, many of those lists have been updated with more recommended followers, and new lists have been created. There is some duplication of people across the lists, but if you are looking for more relevant [...]
Wednesday, February 24, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Monday, February 15, 2010
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play. As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]
Wednesday, February 3, 2010
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]
Wednesday, January 6, 2010
Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. What are you really listening for? Mentions of your brand, your industry, your competitors? Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your [...]
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Tuesday, March 16, 2010
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