Even More B2B Social Media Tools You Haven’t Heard Of

B2B Social Media ToolsWe’ve had a lot of interest in our previous posts on B2B Social Media Tools (see 7 B2B Social Media Tools You Haven’t Heard Of and 7 More B2B Social Media Tools You Haven’t Heard Of) so we’re providing another set of 7 tools you may find useful for your B2B business. Give these a try and let us know what you think.

1. Timely
Timely is a Flowtown product that helps you schedule tweets for maximum impact. It will analyze all your tweets and figure out what times of day you get the best engagement. And Timely continues to learn as your followers grow.
Cost: Free

2. ReSearch.ly
Find the conversations and influencers that matter to your business. ReSearch.ly creates instant communities for whatever you’re interested in or writing about on the social web. Quickly search and filter based on community, sentiment, geography, time, and relevance. Find what communities already exist around your ideas. And with instant analytics while you write or search, ReSearch.ly gives you critical data to better understand the social stream in real-time.
Cost: Try for Free, Plans from $9-$999

3. Namechk
If you haven’t secured your username across all social channels you’ll find Namechk to be a useful tool. Namechk allows you to see if your desired username or vanity URL is still available at dozens of popular social networking and social bookmarking websites.
Cost: Free

4. Brizzly
Brizzly is a reader that works with Twitter and Facebook. It simplifies your browsing and updating experience by putting a lot of features in one interface. It can also assist with communications. In Brizzly users can create “picnics” – private conversations between multiple users (think group chat) that can integrate multimedia such as photos and video. And Brizzly’s mute function allows you to temporarily turn off people without unfollowing, which can be really useful for those friends of yours who are at that conference you don’t care about.
Cost: Free

5. MentionMap
MentionMap is an really interesting (and addictive) way to see Twitter connections. In an animated visual interface you can see what people and hashtags users have mentioned in recent tweets. It’s a great way to find new people to follow and hashtags that may interest you. Check out the @smb2b MentionMap.
Cost: Free

6. Kurrently
Kurrently is a real-time search engine for Facebook and Twitter. Just enter in a search term and get a constantly-updating stream of mentions.
Cost: Free

7. All Facebook Stats
All Facebook Stats provides Facebook analytics for your business. With All Facebook Stats you can track and compare the performance of Facebook Pages and Places. Analyze your Facebook page fans, interactions and content, benchmark your page against your competition and track and compare Places check-ins. Dig into the results, customize your dashboard and save time reviewing all your Facebook metrics.
Cost: Free for 3 pages, paid plans from $69 and up for additional pages.

Are there any other social media tools that you use regularly?  Let us know in the comments and we may include it in an upcoming post.

15 Useful Twitter Tools for B2B Social Media

With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful:

1. BirdHerd
BirdHerd is Twitter made easy for groups and teams to update a single Twitter account. Posting is as easy as sending a direct message. BirdHerd lets you choose who is authorized to post from your group Twitter account.
Cost: Free

2. Twtpoll
Engage Your Customers. Ask Questions. Get Feedback. Use Twtpoll to gather responses from your Twitter followers and let Twtpoll tabulate the results.
Cost: Free

3. TweetChat
TweetChat allows you to follow a Twitter chat based on a hashtag. It’ll auto-append the hash to tweets that you lend to the conversation. Try it on Thursdays at 8:00pm ET during #b2bchat!
Cost: Free

4. Backtweets
Twitter’s standard search has its limitations. One of those limitations is that it can’t find tweets that have linked to your website (or any site you want to track) unless it contains specific search terms that you track. Backtweets solves that problem. You can enter a URL and it will return a reverse-chronolical list of tweets that contain your domain or link.  It’ll even resolve any links using link-shortening services.
Cost: Free

5. GroupTweet
GroupTweet helps groups communicate privately via Twitter. Twitter allows Direct Messages from one person to another, but if you want to send to more than one person you’re out of luck. GroupTweet can fill that void by allowing you to DM multiple people at once.
Cost: Free

6. TweetBeep
TweetBeep will send you hourly Twitter alerts via email so you can keep track of conversations on Twitter that mention you, your products, your company, or anything else important to you. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL.
Cost: Free

7. StreamTwitter
StreamTwitter is a small lightweight web-based script used for streaming Twitter on video sources such as TV’s or projectors. It’s perfect for your next trade show, conference or other event. And it can be customized to look the way you want.
Cost: $19.95

8. ReFollow
Use ReFollow to drop followers that haven’t tweeted in X number of days or use it to find Tweeps that have mentioned or re-tweeted you that you are not following.
Cost: 10 free follows/unfollows, then plans from $5/month and up.

9. TweetAdder
TweetAdder is a suite of Twitter automation tools for promotion and marketing. Manage multiple accounts, autotweet RSS feeds, auto follow/unfollow, generate automated tweets or DMs, automate Tweet search and much more.
Cost: Free Demo, $55-188 one time fee depending on number of profiles

10. TwitBlend
TwitBlend helps you search for tweets and arrange, color, share and put it on your website using the TwitBlend widget. Grab tweets from anywhere, drag and drop tweets to create conversation and post it to your site.
Cost: Free

11. TweetStats
Graph your Twitter Stats including tweets per hour, tweets per month, tweet timeline and reply statistics. It’s useful to help you understand if you are only tweeting on certain days/times.
Cost: Free

12. Twazzup
Get real-time results for any search on Twitter. The results page includes not only tweets but pictures, news, top links and more. Search your name, company, industry keywords or competition and see what shows up.
Cost: Free

13. Twitterfeed
TwitterFeed allows you to automatically tweet new RSS items to your Twitter accounts. Enter the RSS feed URL into TwitterFeed and it’ll send a tweet every time a new article or blog post is published.
Cost: Free

14. Tweetreach
Find how far your tweet traveled. Search a URL, name, phrase or hashtag, and find the reach and exposure data for those tweets.
Cost: Free. Pro version available with monthly fees.

15. Tweetymail
Manage Twitter via your email inbox, including tweets, retweets, follows and direct messages. Set-up alerts and notifications too.
Cost: Free with limited features. $2.99/$4.99/$9.99 per month for pro features.

Are there any other Twitter Tools that you find useful when it comes to managing social media in your B2B organization?  If so let us know in the comments.

24 Full Service Tools to Manage B2B Social Media

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published).

Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget.

If you are using any of the SMMS tools listed, please let us know in the comments below what you love about it and can’t live without and what you wish you could change. Also let other readers know if you would recommend the tool in a similar social media environment.

Note: any tool listed in more than one category only has a description the first time it is listed.


ENTRY LEVEL OPTIONS (Free or under $10/month)

Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches.

CoTweet: Standard Account
CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product.
Networks Supported: Twitter
Price: Free

HootSuite: Basic or Pro Accounts
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, WordPress
Price: Free (ad supported, up to 5 social networks), Pro $5.99/month

MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use.
Networks Supported: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel

Use Postling to create content, stay organized and reach your customers. Link up your social media accounts and manage them all in one place.
Networks Supported: Facebook, Twitter, Flickr, WordPress, Blogger
Price: Free

Seesmic (Seesmic Desktop 2)
Seesmic Desktop 2 is a desktop application. It’s all you need to effectively manage your major social networks.
Networks Supported: Facebook, Twitter, LinkedIn
Price: Free

Sendible: Basic and Pro Plans
Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Read our Sendible review.
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: Free (Basic plan); $10/month (Pro plan)

Sprout Social
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers.
Networks Supported: Facebook, Linkedin, Twitter
Price: $9/month for 5 identities

TweetDeck is a real-time browser, connecting you with your contacts across multiple social channels.
Networks Supported: Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare
Price: Free

Wildfire: Basic Plan
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Networks Supported: Facebook, Twitter
Price: $5 per campaign



Argyle Social: Marketer Plan
Argyle Social is a software-as-a-service platform that helps marketers link social media to business outcomes. Read our Argyle Social review.
Networks Supported: Facebook, Twitter
Price: $149/month (Free Trial available)

The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
Networks Supported: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed “seats” on the platform.

Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.

Crowd Factory
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
Networks Supported: Facebook, Twitter, LinkedIn
Price: unpublished

DEC (Distributed Engagement Channel)
DEC is a system for upgrading and managing a brand’s presence across multiple online environments.
Networks Supported:  Facebook, Twitter, MySpace, YouTube
Price: unpublished

Direct Message Lab
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands.  Manage your social presence, monitor, receive metrics and more.
Networks Supported: Facebook, Twitter, YouTube, MySpace
Price: Unpublished

Objective Marketer
ObjectiveMarketer is fully integrated multi-channel, multi-user social media marketing solution. it provides all the rich functionality marketers need to create, automate and measure social media campaigns.
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished

Sendible: Marketer and Business Plans
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $15/month (Marketer) $20/month (Business)

Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reporting and analytics and Social CRM integration with Facebook.
Networks Supported: Facebook, Twitter
Price: Unpublished

SocialTALK is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTALK makes the workflow process of posting content much more manageable, efficient and effective.
Networks Supported: Facebook, Twitter
Pricing: Unpublished

Sprout Social: Business Plan
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers
Networks Supported: Facebook, Linkedin, Twitter, Foursquare, Yelp
Price: $49/month

StrongMail Social Studio
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application – all in one solution.
Networks Supported: Facebook, Twitter
Price: Unpublished

Virtue Publisher
Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Networks Supported: Facebook, Twitter
Price: Unpublished

Wildfire: Standard and Premium Plans
Networks Supported: Facebook, Twitter
Price: See web site. Campaign fees + Daily fees



Argyle Social: Advanced Plan
Networks Supported: Facebook, Twitter
Price: $499/month (coming in Q4)

Awareness Networks Social Marketing Hub
The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. Read our Awareness Marketing Hub review.
Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms
Price: starts at $1000/month for 5 users/5 channels

CoTweet: Enterprise Account
Created for medium to large organizations, CoTweet Enterprise supports Twitter and Facebook and is ideal for brands that are heavily engaged in social media for ongoing marketing, brand-building and customer support.
Networks Supported: Twitter, Facebok
Price: Unpublished on site, but other sources have said it starts at $1500/month

Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers.
Networks Supported: Facebook, Twitter, YouTube, Picasa, Citysearch
Price: unpublished

HootSuite: Enterprise
HootSuite Social Media Dashboard offers premium packages to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, WordPress
Price: $1499/month

Sendible: Enterprise Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $40/month

Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels. Read our Spredfast review.
Networks Supported: Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms
Price: Based on number of initiatives

Sprinklr helps brands tap into the power of social media by providing a comprehensive SoMe marketing platform.
Networks Supported: Facebook, Twitter
Price: Invitation only



Although many social media management systems have plans that could be used for brands or agencies, these options were specifically mentioned as being agency solutions. Agencies should review all Advanced and Enterprise options as well as these Agency options to find software that matches your requirements.

Argyle Social: Agency Plan
Networks Supported: Facebook, Twitter
Price: $299/month (coming soon)

Networks Supported: Facebook, Twitter
Price: $29-$299 and up depending on number of clients

Objective Marketer
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished

Sendible: Agency Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $500 one-off

Wildfire: White Label Plan
Networks Supported: Facebook, Twitter
Price: Unpublished

B2B Marketing and Social Media Dashboard Systems

In our continuing series of All-In-One Social Media Management Tools for B2B Marketers, we’re reviewing two more Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social, Spredfast and  Awareness Networks Social Marketing Hub.




HootSuite is the Social Media Dashboard. HootSuite helps marketers manage social media campaigns, identify potential audience, and distribute targeted messages across multiple social channels.

Using HootSuite’s social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook (individual accounts and pages), Linkedin, WordPress and other social networks via web, desktop or mobile platforms. Hootsuite provides campaign tracking results as a summary or by individual message.


HootSuite is one of the more popular dashboard applications, but many users may not be taking full advantage of its features. Over the past few months lots of new functions have been added that make HootSuite an option for nearly any level user.

Some features that users should explore (if you haven’t already) include its ability to publish to multiple platforms, schedule updates, team collaboration tools, task assigning, real-time result tracking and web analytics integration.

Intended User:

HootSuite has 3 price plans – a free Basic version (ad-supported) which provides up to 5 social networks, a Pro plan for $5.99/month that includes unlimited social networks, feeds, stats and Google Analytics integration, and an Enterprise level plan with a multitude of features for $1499/month.

The basic plan is recommended for those looking to get started with a social media management system, and upgrading it to a Pro account will provide a lot of features at a very reasonable price. Power users will want to explore the Enterprise level and compare it to other top-tier SMMS options.

You can learn more about Hootsuite at http://hootsuite.com. Follow @hootsuite on Twitter.




Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more.  It provides the ability to share posts from your blogs and RSS feeds, schedule messages, respond to feedback, and provides reporting on clicks, views, shares and message reaction.


The support for marketing channels other than social media makes Sendible unique in this space- its more of a campaign management system than just a social media management system. For those that want an all-in-one service this may be an attractive option.

The scheduling in Sendible allows users to set up reminders for sending messages to yourself, has options for recurring messages and has a drag-and-drop calendar that displays your scheduled content.

The monitoring shows comments, responses or feedback on your posts. Monitoring and reporting allows you to track the effectiveness of your campaign and drill into the results to determine how recipients responded to your message.

Intended User:

Sendible seems to be targeting marketers, small businesses and agencies that need a little bit of everything. It has 5 pricing plans that range from free to $40 per month. There’s also a $500 white label plan intended for agencies. Each plan has limits for sending, contacts, and accounts, so review the price structure to see what works best for you. There’s also pay-as-you-go pricing options available.

You can learn more about Sendible at http://sendible.com. Follow @sendible on Twitter.

Please note that SocialMediaB2B.com is publishing SMMS reviews as a benefit to our readers and have no monetary or other arrangements with the platforms we review.

All-in-One Social Media Management Tools for B2B Marketers

As the need for managing social media evolves, so too do the technologies that help you manage your accounts.  One of the most significant developments in managing social channels are Social Media Management Systems (SMMS). They are quickly becoming a required tool for B2B social media marketers.

A Social Media Management System allows social media teams to manage multiple social accounts from one application. Typically a SMMS will enable users to set roles and permissions, aggregate content, publish it, and manage and measure social media activity. As David Armano said, “Social Media Management Systems are un-sexy, but every large company will end up using them.”

On the content side, a SMMS will usually provide some level of workflow control, approval process and publishing to multiple channels at once or through scheduled posts. Having that level of control is key for large organizations as the ability to time posts across all channels allows marketers to deliver information in an organized fashion.

Once content is published, a SMMS will provide an aggregate overview of the social activity including views and comments. Managing comments or feedback can be handled through the SMMS in a team approach. This can ensure the response is handled by the appropriate person or department.

Determining success metrics across multiple social channels is currently a problem many marketers face. A SMMS may help alleviate this headache, as many tools provide some level of reporting or metrics across multiple channels.  Some also include trend reporting, which allow you to view performance over time, and some may include integration with web analytics packages for metrics and conversion tracking.

In the upcoming weeks, SocialMediaB2B will take a look at several Social Media Management Systems and provide an overview of how the top SMMS tools can help your B2B marketing efforts. If you are a developer of an SMMS application please leave us a comment so we can consider your system in our review. If you are a user of a Social Media Management System please let us know what you like (or dislike) about the application you currently use.

7 More B2B Social Media Tools You Haven’t Heard Of

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers.

1. Spredfast
Cost: Free trial, $50/month for Standard plan, $100 for Enterprise

Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard.

2. Samepoint
Cost: Free

Samepoint is the Conversation Search Engine. See what people are talking about. Samepoint is geared towards following the conversation around a particular subject. When you search, your results appear in a stream of content that provides snippets of the conversation, along with the symbol of the social site where the conversation is taking place.

You can sort the results multiple ways by selecting from the options at the top of the screen. Some of these include real-time, bookmarks, wikis, networks, groups, microblogs and news.

3. Howsociable
Cost: Free

Howsociable allows you to measure a brand’s visibility in social channels. Receive a Visibility Score and then subscribe via email to track changes on a monthly basis. How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility.

4. SocialTALK
Cost: Unpublished

SocialTALK helps you better manage and measure your social media presence and impact. Create content, manage workflow and approvals, publish to multiple channels and measure results.

5. Sysomos Heartbeat
Cost: Unpublished

Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. It features a customizable dashboard, automated sentiment and the ability to engage with key influencers.

6. Blogpulse
Cost: Free

Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Trend search can help your monitor the frequency of your business, product, service or competitors blog mentions over a period of time.

7. Folowen
Cost: Free

Folowen is a social media search tool that aggregates social profiles of people and organizations into one search result. By entering the name of a person or organization you will be able to find their social links across 27 social networking sites. Use it to find and monitor your competition.

Thanks to our readers for suggesting several of these tools in the feedback from the last article, and if you have any more tools that you find useful feel free to leave your suggestions in the comments below.

How To Create A Free Custom B2B URL Shortener

URL Shorteners have become an integral part of sharing ideas on the social web. Previously I had talked about the idea of creating a custom URL shorten that represents a corporation. While that post covered a lot about the use cases for URL shorteners, it had one glaring item that was missing: how to easily crate a custom URL shortener for free.

Recently Bit.ly announced a solution to this problem call Bitly.pro. This free service by Bit.ly allows a business to create a URL shortener for a custom domain, using Bit.ly’s technology at no cost. While the free version of the service is pretty basic, Bit.ly does offer a richer featured, enterprise version, though asks companies to inquire for costs of this premium service.

Social Media B2B is proud to announce that we are using Bitly.pro for our own custom URL shortener: smb2b.in. The links that we share about Social Media B2B will use this new custom URL shortener.

How To Create A Custom URL Shortener Using Bitly.Pro

Step 1: Sign up for a free Bitly.pro account
Step 2: Select and Purchase a domain name for your URL shortener
Step 3: Have your IT staff change the DNS record for the domain you purchased by following Bit.ly’s directions.
Step 4: Start shortening URLs

Custom URL shortening services offer great branding and data tracking opportunities. Do you plan on creating one for your business?

NOTE: Since this new custom short URL service is not yet compatible with any of the share buttons, here is a tweet using our shortened URL you can copy and paste into your favorite twitter client: RT @smb2b: How To Create A Free Custom B2B URL Shortener http://smb2b.in/9lqhAI