Social Media B2B

SXSW: B2B Information Firm Hoover’s Uses Social Media

In our final video interview from SXSW, I spoke with Tim Walker, Social Media Manager at Hoover’s, the leading supplier of business information on companies, industries and people. This company provides data that allow a variety of people within B2B organizations do their jobs better. Their primary external social media platform is Twitter, with a [...]