Social Media B2B

Using Content Marketing to Understand Your B2B Audience

What do you really know about your B2B audience? Are they mostly early stage prospects or are they close to purchase? What topics generate leads and drive conversions? If you aren't using content marketing to better understand your B2B audience, you're missing an opportunity to discover what interests visitors and leads them to purchase.

Organize Your B2B Social Media Content By Audience

As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. Many marketers clearly define their target audiences in marketing communication plans, but when it comes to social media, the content audience is [...]