Social Media B2B

Fear of Commitment in B2B Social Media

As more B2B companies plot out their social media strategies there is a fear of commitment in the back of everyone’s mind. This is not just a reluctance to commit time and resources, but a reluctance to fully embrace social media and understand that it is a long term prospect. You can’t start a blog [...]

5 Steps To Get B2B Social Media Funded In 2010

Investment and funding are the cruel necessities needed to fund all of those great B2B social media ideas that are floating around in your head. If management won’t invest in social media efforts, it is likely many won’t ever see the light of day. Sure, hard working and clever professionals will find a way to [...]

How B2B Social Media Campaigns are Like Thanksgiving Dinner

Last Thanksgiving I wrote a post for another blog comparing a marketing campaign to Thanksgiving dinner. I have updated that post below looking at the similarities of a B2B social media campaign to preparing a Thanksgiving dinner. The main functions of preparing dinner involve planning, shopping, cooking, serving, eating and cleaning up. Each one of these [...]

What Is An API and What Does It Have To Do With B2B?

Acronyms are a major pain. It seems like every industry has its own set of endless letters that mean nothing unless you are a member of the inner circle. At Social Media B2B we are working to make sure this isn’t the case when it comes to terminology related to the social web. Today, we [...]

7 Steps For Developing A B2B Social Media Marketing Strategy

With today’s post we aim to answer the most common question we get about B2B social media marketing: How do you do it? It is a broad question that could have a lot of answers, but today we are going to focus on specifically how a B2B social media marketing campaign gets developed and executed. [...]

Social Media Isn’t B2B’s Silver Bullet

Is social media important for B2B organizations? Hell yes! Is it the end all and be all that solves every problem? No, not even close. In a world where the Internet dominates more and more of our time and adoption of online platforms increases, it is easy to get pulled into the hype machine that [...]