12 Revealing Stats About B2B Social Media Marketing

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for the full report (registration form required).

1. 81% of B2B Marketers find online marketing moderately to extremely challenging.
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2. 77% of B2B Marketers said their websites are not that effective at generating leads.
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3. 60% of B2B Marketers have implemented a social media strategy, or will in the next year.
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4. 90% of B2B Companies actively participate on Facebook.
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5. 53% of B2B Companies actively participate on Twitter.
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6. 47% of B2B Companies actively participate on LinkedIn.
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7. 33% of B2B Companies maintain an active blog or blogs.
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8. 63% of B2B Marketers are either vaguely aware or not aware what is being said about their companies online.
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9. 47% of B2B Marketers are satisfied with their social media strategy.
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10. 35% of B2B Marketers don’t think social media is critical for their business.
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11. 26% of B2B Marketers don’t know how to measure their social media success.
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12. 14% of B2B Marketers don’t know if their competitors are active in social media.
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Do any of these stats represent the social media adoption situation at your B2B company?