Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. While Nordstrom pins its [...]
According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related.
What is your platform?
This simple question likely holds the [...]
We started this blog as a way to generate conversation and provide concrete examples. One of the biggest concerns we continue to hear is that social media doesn’t apply to B2B becasue “our customers aren’t online”. Do you sell to restaurants, food distributors, or really anything to the restaurant industry? Then you don’t have that [...]