20 LinkedIn Tips for B2B Social Media Success

B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Many B2B companies have seen success on the professional social network by getting employees to represent the company in addition to their own experiences, managing company pages and even running industry groups.

Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Each one of the tips has a link to the original source, so many more tips can be found by clicking through and reading more. If you have other great tips for B2B companies, please share them in the comments below.

Personal Profiles

1. Use a professional-looking photo that is tight and well-lit with limited background distractions. (Source)

2. Customize your website listings. (Source)

3. Use LinkedIn to follow up after other communications. (Source)

4. Teach LinkedIn strategy and tactics to your employees. (Source)

5. Endorse others first and endorse fairly. (Source)

Company Pages

6. Choose keywords in your company description that your potential customers might look for. (Source)

7. Target your posts by Industry or Location. (Source)

8. Build followers for your LinkedIn company page. (Source)

9. Amplify through your network. (Source)

10. Monitor and focus your efforts. (Source)


11. Use “Tags” to categorize your connections. (Source)

12. When you think it could benefit your business, ask your contacts for introductions to their contacts. (Source)

13. Understand the psychological needs of people on LinkedIn when connecting with them. (Source)


14. Have sales reps join industry and local LinkedIn Groups. (Source)

15. The best groups have discussion topics that do not always begin with blog article links. (Source)

16. Send messages to a large number of people for free. (Source)

Lead Generation

17. Target searches for keywords you’ve identified as central to your business. (Source)

18. Create free banners on your products/services page. (Source)

LinkedIn Advertising

19. Each element must attract the audience you’re targeting and inspire people to click on the ad. (Source)

20. Create a special landing page just for LinkedIn ads. (Source)

What are some things you have done to grow your B2B network or expand your company’s presence on LinkedIn?

B2B Users Rejoice! LinkedIn Finally Gets A Real iPhone App…Almost

LinkedIn is still the most popular social network that is solely focused on business use. It is widely used by professionals in B2B industries to hire employees, find vendors and generate leads. One of my biggest complaints this past year was how terrible the LinkedIn iPhone app was to use. I spend much of my social networking time on my iPhone. However, the LinkedIn app was basically not usable. It was so bad that you could not accept new connection in the app. You had to go to the web interface to do that. For most of 2009 the LinkedIn application was easily one of the worst applications on my iPhone and as a result, didn’t get much use.

As we are about to start 2010 LinkedIn as released a major update to is iPhone application, version 3.0. As you can tell from the screenshot at the top of this post, it as an entire new look and user interface. This new design looks a lot like the Facebook iPhone application.

The Facebook iPhone app is very well done and very easy to use, so I can’t really blame LinkedIn for moving to this type of design.

What Is New In 3.0

Version 3.0 of the LinkedIn iPhone brings a lot of changes to the design, but also adds some new features. One of the most interesting additions to the application is the “IN Person” feature.

The new feature allows people to connect on LinkedIn and share contact information when they meet, using the iPhone’s built in Bluetooth wireless technology. This feature can help save a lot of follow up time for those who dig back through cards and then manually send out LinkedIn invitations.

Additionally, you can now select profiles to mark as favorites, so you can add them directly to your application home screen. This can be very handy if you have some contacts that you need to monitor closely while on the go. It also makes it easy to download contact information from LinkedIn directly to your iPhone. This information can then be synced with CRM systems, which is a big step in the right direction.

Closer But Still Not There
While this upgrade is a huge improvement from the first versions of this application and has useful features for B2B users, there is still so much that it doesn’t do. The app still focuses on connections and doesn’t get to some of LinkedIn’s other features. The biggest feature missing is the lack of LinkedIn’s Answer platform. The ability to quickly look up answers and conversations from LinkedIn while in a meeting or on the road would be huge, not to mention having the ability to contribute answers when you have a few spare moments while traveling.

The new version of the app also does not include Groups or Events. The Groups function is where the major discussions happen on LinkedIn, not within status updates (which show up in the app under the discussions tab if they get comments). While some groups are more spammy and self-promotional, this is one of the prime sources of lead generation within LinkedIn. And the best use of the Events function is to connect with people while at an event. This is something that would be enhanced by its access on a mobile device, rather than on your laptop back at your hotel.

I think LinkedIn did a nice job on these updates, but a few more features are still needed to make this the killer B2B mobile application that it can be.

Do you agree? Do you like the new design?

How Twitter And LinkedIn Integration Impacts B2B Social Networking

The LinkedIn Blog » Blog Archive LinkedIn works with Twitter, and vice versa «

A recent partnership between two major players in the online social networking space will make some changes for B2B professionals looking to network online. Twitter and Linkedin have announced a partnership that will allow LinkedIn status updates to be published to Twitter and all or selective Twitter updates to be sent to LinkedIn.

I have long noticed that LinkedIn Statuses seem to go months without getting updated, while Facebook statuses and Twitter streams are constantly updated. I also realize that a large number of our readers spend more time on LinkedIn than they do on Facebook and Twitter. For those active in B2B social networking, the integration of Twitter and LinkedIn makes life slightly easier. If you spend a lot of your time on LinkedIn it is now slightly easier to update Twitter and the opposite is true as well.

LinkedIn Blog » Blog Archive LinkedIn works with Twitter, and vice versa «

Selective Updates From Twitter

LinkedIn is likely the “winner” in this new partnership because it will now see a big influx of new activity and data being pumped into its system. For individuals who are heavy Twitter users, the ability to tag a selected updated with “#in” and send it to LinkedIn is a great option. The number of tweets sent per day are too much for a LinkedIn status and not all of them may fit with the business audience on LinkedIn.

Tips For Making the Most Out Of Twitter And LinkedIn Integration

Just like any type of new feature their are good ways and bad ways to leverage it. Here are a few do’s and don’ts that I would recommend considering as you connect your Twitter and LinkedIn accounts.

1. Don’t post all of your Twitter updates to LinkedIn
2. Don’t post only your tweets about products and your own blog posts to your LinkedIn status
3. Do share some personal information on Linkedin to give your connections a better idea of your personality
4. Do post status updates from LinkedIn that drive traffic to your LinkedIn Questions and Groups
5. Do think about both your Twitter Followers and LinkedIn connections and share information that is relevant to BOTH of them when cross posting.
6. Don’t abandon one of the communities. Just because you can post from Twitter to LinkedIn, doesn’t mean you don’t need to be active on LinkedIn, actually the opposite is true. Cross posting should mean that you are spending more time in both communities.

The Twitter and LinkedIn partnership won’t be a big deal for everyone, but will be a welcome feature for some. Are you excited about this new integration? Can it make LinkedIn Statuses relevant instead of dusty relics that nobody looks at?