With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone. Be Creative At first, not having social media apps [...]
Monday, April 5, 2010
Google “CEOs and YouTube” and almost every result will center around some type of crisis. From Domino’s and KFC to Mattel and Motrin, most companies take a reactive approach to incorporating their CEOs onto their YouTube channels. Accordingly, most receive flak for the unnatural, delayed and – in some cases – unapologetic approaches to each [...]
Thursday, March 11, 2010
For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
Monday, February 15, 2010
Today Microsoft Advertising released a B2B Social Media White Paper, based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.” The very fact that they have taken their knowledge and shared it with the world is a testament to their [...]
Monday, January 4, 2010
What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
Tuesday, December 29, 2009
LinkedIn is still the most popular social network that is solely focused on business use. It is widely used by professionals in B2B industries to hire employees, find vendors and generate leads. One of my biggest complaints this past year was how terrible the LinkedIn iPhone app was to use. I spend much of my [...]
Monday, December 28, 2009
For marketing bloggers, December marks the month where a mountain of posts predicting social media trends in 2010 are written. This year is not any different. We have seen the flood gates open with all types of predictions, some specifically about B2B and others referring to social media in general. Here is a list of [...]
Wednesday, December 16, 2009
Social media gained consistent traction in 2009 with conversation ranging from the wonders of Twitter, measuring return on investment, as well as corporate and consumer adoption. For B2B companies 2009 served as the beginning of real adoption of social media in the marketing and communications mix. Looking toward 2010 the changes likely to happen [...]
Tuesday, December 15, 2009
In the world of business-to-business companies presentations with slides have become a staple for internal and external meetings. Because many of us rely on slides, we often need inspiration and help putting together the perfect deck. Recently I have become a fan of SlideShare.net, a site that allows users to upload and share their slide [...]
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Monday, June 28, 2010
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