At this year's SXSW, one of the strongest B2B Social Media sessions was the panel "Social Media in the Underground World of B2B." The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.
Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. They are not complex. They are high level. And it will get you thinking in the right [...]
Many B2B marketers approach their social media programs from a tactic entry point. There is pressure to get started. Sometimes that pressure is from above. Sometimes it’s from below. There can even be pressure from the industry and competitors. This is why so many blog posts about social media focus on the tactics. They answer [...]
With today’s post we aim to answer the most common question we get about B2B social media marketing: How do you do it? It is a broad question that could have a lot of answers, but today we are going to focus on specifically how a B2B social media marketing campaign gets developed and executed. [...]