Social Media B2B

Don’t Over Complicate B2B Social Media Policies

Social media can be a source of fear for many people within B2B organizations. For example, the legal department whose job is to mitigate risk can often feel that social media has the opposite effect. As a result of situations like this, many companies are working on internal policies to help guide employee and organizational [...]

Ten Tips for Establishing a Social Media Policy

Our friend, Dave Thomas, the Social Media Manager at SAS, recently posted a short video about the ten tips for establishing a social media policy. You may remember Dave from our interview with him. Because SAS is located in central North Carolina, where we are, it was easy to conduct this sitdown interview with Dave. [...]

All B2B Companies Need Social Media Policies

With social media policies in the mainstream news from both the Washington Post and the NBA, this is a good time to look at social media policies as they relate to B2B companies and their communications efforts. This post is filled with examples from large companies that sell products and services to other companies. These [...]