Social Media B2B

Creating Corporate URL Shorteners To Drive B2B Content

Content is king, but it can only be driven through great distribution. One of the things that interests me the most is simplifying content publishing for business-to-business companies to help them better tell their story. A big factor in telling a powerful story, is making sure that it represents the whole company. It is important [...]

The 80-20 Rule of B2B Social Media

Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is [...]