Social Media B2B

12 Revealing Stats About B2B Social Media Marketing

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for [...]

Only 8% of B2B Companies Heavily Engaged in Social Media

According to a recent study by Accenture, only 8% of B2B companies would describe their social media usage as extensive. This is in contrast to the 65% of respondents who indicated that social media is extremely or very important. And let’s not forget the 26% who are not engaged or slightly engaged in social media. We [...]

New Research: 60% of B2B Decision Makers Use Social Media

According to a new report Social Strategy for B2B Marketing 2011 from Global Web Index, B2B decision makers are the most socially engaged in the world when compared to average internet users. Social Network Use 39% of B2B decision makers had used a micro-blog (like Twitter) in the last month and only 22% of average internet [...]

More Ways To Know If Your B2B Company is Social Media-Ready

Last week I wrote a post about how to know if customer service reps at a B2B company are ready for social media. I want to continue that idea and start to understand social media adoption or acceptance in other functions of the business. Marketing Staff Many readers are marketing professionals who started using social media profiles [...]