Social Media B2B » social fresh

Video: Social Media B2B Panel at Social Fresh Nashville

Jeffrey L. Cohen — Tue, 12 Jan 2010 14:02:25 +0000

Jeff moderated the Social Media B2B panel at the Social Fresh Nashville Conference on January 11, 2010. Panelists included Greg Cangialosi of Blue Sky Factory, Kipp Bodnar of Howard Merrell & Partners and Stephen Bolen of Gamma Ray Media.

The discussion included

how to get started in social media for B2B organizations
how to convince the boss to use social media
using social sites for lead generation
using social media for sales promotions
when is it time to hire a community manager
blogging for a B2B organization

There were lots of audience questions that really rounded out the session with good information.

Are there any follow up questions you have for us after watching the video?

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Social Media B2B Panel at Social Fresh Nashville

Jeffrey L. Cohen — Tue, 05 Jan 2010 15:35:18 +0000

Jeff and Kipp of SocialMediaB2B.com are starting off 2010 by hitting the road for a speaking engagement at Social Fresh Nashville. This is the second flagship event, following last year’s Social Fresh Charlotte, of these one day social media conferences targeted for marketing professionals focused on bringing big name examples and tangible social media success stories.

We will be participating in the Social Media B2B panel on January 11, 2010 in Nashville, Tennessee. Jeff will moderate the panel and Kipp will join Greg Cangialosi, CEO of Blue Sky Factory and Stephen Bolen, Principal of Gamma Ray Media to discuss a variety of topics about social media for B2B companies.

Our panel will focus on getting started in social media for B2B companies, complete with discussions of best practices and social media examples from companies that are already engaged in the space. We hope you can join us, as we really like meeting our readers in person and hearing about the issues they are dealing with in their use of social media in B2B. Register here.

And if you would like to participate in the panel, even if you are unable to make it to Nashville, go the Social Fresh Forum and ask a question to help get us started.

Let us know in the comments below if you plan to attend, and make sure you say hi if you are there.

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Social Media B2B Panel at Social Fresh

Jeffrey L. Cohen — Thu, 27 Aug 2009 18:00:53 +0000

Kipp Bodnar and Jeff Cohen spoke at the Social Fresh social media conference in Charlotte, North Carolina on August 24. Kipp moderated a panel on Social Media B2B which included Jeff, Nathan Gilliatt of Social Target and David Thomas of SAS. The video of the complete panel discussion is below (except for a bit at the 2 minute mark where we experienced technical difficulties and had to change cameras). We discussed some of the following topics tying B2B social media to business objectives, social media policies, listening and monitoring in the B2B social media space, and offering some actionable takeaways for B2B companies. If you have any follow-up questions to the information presented in the panel, please leave a comment below.

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SocialMediaB2B Site Creators to Speak at Social Fresh

Jeffrey L. Cohen — Fri, 07 Aug 2009 14:34:54 +0000

Kipp Bodnar and Jeff Cohen will be speaking at the upcoming Social Fresh conference in Charlotte, North Carolina on August 24. Even though the conference is now sold out, we wanted to give you a heads up about this panel on Social Media B2B moderated by Kipp and featuring Jeff, along with Nathan Gilliatt of Social Target and David Thomas of SAS. See our interview with David in two parts (Part 1, Part 2) to learn more social media practices at SAS.

We will discuss social media in a business to business environment by looking at best practices and real world examples. Even though many b2b companies question the use of social media, we will address the principles of engagement and the importance of two-way conversation for any business. And finally, we will expand the notion that social media is just for marketing, and discuss other examples of its use in other functional areas.

Social Fresh brings together social media thought leaders to discuss how to make the social web work for real business. Social networking and online word-of-mouth tools are getting faster and providing more access to the customer every day. To remain competitive, every company needs to discover how to make social media work for their bottom line. And to keep business communicators on the edge of what’s next, leading web application developers will comment on where they see social media and big business moving in the coming years.

If you are coming to Social Fresh, make sure you find us. We would enjoy hearing about your experiences of social media in B2B. Even though the conference is sold out, go to Social Fresh.com for all the ways to follow the content from this event on August 24.

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