Social Media B2B

B2B Social Media and the Customer Service Funnel

Many B2B companies understand the idea of the sales funnel and track their leads using a CRM system like Salesforce.com or a module integrated into their ERP system, but they are not using the same organized process to handle customer service. According to a May 2009 study, only 40% of companies stated that their employees [...]

Facebook Changes Privacy Policies, Impacts B2B Marketing

Yesterday when logging in to Facebook, users were greeted with a box stating that their privacy settings were going to be updated. The first paragraph is directed towards users and implies that Facebook is making things easier to manage with both a reduced set of controls and the ability to control individual posts and updates. But [...]

Video: Social Media CRM – Connecting Your Sales Force To The Social Web

Mike Schneider recently presented about Social CRM at the recent Social Media Business Forum Event in Durham, NC. At the event Jeff did an interview with Mike about Social CRM and its impact on B2B companies. We heard from many of you that you would like to see Mike actual presentation. Here it is! Below [...]

Video: @SchneiderMike Explains Social CRM in a B2B Context

While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen. Mike has spent [...]

Salesforce Gets More Social, What Does This Mean For The Future Of Social CRM?

Salesforce.com the maker of the popular web-based CRM system recently announced the support and integration of Twitter into its platform via its Force.com App exchange. Salesforce previously had already supported integration with Facebook and is moving fast to integrate with data from the social web. What does this announcement mean for the future of social [...]

The CRM + Social Media Problem

“Relationships” is the one word we all hear when talking to B2B sales driven organizations. To the sales team and executives relationships are critical to closing a sale. For this reason most companies use some type of Customer Relationship Management (CRM) software. CRM software allows organizations to have dynamic records of their customers complete with [...]