Video: @SchneiderMike Explains Social CRM in a B2B Context

While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen.

Mike has spent his career solving problems using technology with a focus on marketing and analytics. He is currently Vice President Director of Contributions (an analytics and emerging technology group) at Allen & Gerritsen. Follow him on Twitter twitter.com/SchneiderMike.

Video: Laura Fitton (@Pistachio) Talks about Twitter for B2B

While Laura Fitton was in North Carolina for the Social Media Business Forum, I talked to her about how B2B companies can use Twitter for Business. Laura is the CEO and founder of oneforty.com, co-author of “Twitter for Dummies” and founder of Pistachio Consulting. Follow her at twitter.com/Pistachio.

Here are her five off-platform benefits for businesses on Twitter:
(even if your customers are not on Twitter)

  • Search Engine Optimization
  • Content Generation Engine
  • Research
  • Word of Mouth
  • Pass Along