While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen.
Mike has spent his career solving problems using technology with a focus on marketing and analytics. He is currently Vice President Director of Contributions (an analytics and emerging technology group) at Allen & Gerritsen. Follow him on Twitter twitter.com/SchneiderMike.