As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales [...]
Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether its a webinar or a multi-day conference, leveraging social media can help event organizers extend the event's visibility, attendance and pre-event conversations.
Last week I got a lot of great feedback from my post about B2B online video marketing. In light of this interest, I put together a presentation of the seven video tips to make it easier for everyone to share. Please feel free to download and share with others in your organization who may [...]
SlideShare the online presentation sharing site has made a big play in the past six months to attract B2B users and companies. We have talked about SlideShare several times on Social Media B2B including how to leverage SlideShare for B2B Lead generation.
The service has now added another feature in hopes of attracting business users: [...]
Most of the questions I get about B2B social media are centered around lead generation. In 2009, I did several presentations on the subject and received valuable feedback from listeners at those events and readers of this blog on the topic. I have but together a presentation that addresses B2B social media lead generation using [...]
In the world of business-to-business companies presentations with slides have become a staple for internal and external meetings. Because many of us rely on slides, we often need inspiration and help putting together the perfect deck. Recently I have become a fan of SlideShare.net, a site that allows users to upload and share their slide [...]
Last week we published a post 10 Examples of B2B Facebook Fan Pages and it was very well received by our readers. Since one of the goals of Social Media B2B is to educate people about the value and benefits of social media in B2B and provide advice on how to get started, I have [...]
Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare [...]