Social Media B2B

10 Web Tools Every B2B Social Media Marketer Should Use

Content may be king but distribution and optimization are queen when it comes to B2B social media. Like it or not, tools and application aid in content distribution and optimization on the social web. I want to stress the importance of optimization. We hear a lot about distributing information online and making something “go viral.” While [...]

B2B Social Media News Release Example: Cisco

In the world of B2B social media one of the items our readers are constantly asking for are examples of what others in the B2B space are doing. Yesterday, Cisco, a huge player in the B2B technology marketplace, used a social media release to talk about new product offerings that included social tools for the [...]

20 Ideas For B2B Blog Content To Drive Traffic and Boost SEO

We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, [...]

5 Reasons Social Media For B2B Is Not “A Fad In Search Of A Purpose”

Sometimes you find a post that you so passionately disagree with that you have no choice but to write a blog post expressing your side of the debate. Last week Mark Hall was kind enough to write a blog post about our new blog, but then went on to argue that social media "...as a tool for B2B marketers, it's a fad in search of purpose." I could not disagree more with Mr. Hall.