B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. A press release in not enough. I always try to link studies back to their original sources, and I would rather [...]
Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master.
There are, however, reasons to believe that Google+ will be more valuable to B2B [...]
Many B2B marketers are still exploring social media and wondering where to get started implementing it for their B2B companies. Today I have collected a series of posts that provide some simple guidelines and ideas around getting started. They are not complex. They are high level. And it will get you thinking in the right [...]
Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus, Google just changed the game and moved this to the top of your priority list.
Not another social network, you said. [...]
As search algorithms continue to change, and give more value to social search, it is more important than even for B2B companies to create an integrated approach to social media to improve their SEO, or search engine optimization. SEO is based on two different types of factors, on-page, which you control and off-page, which you [...]
Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Marketers and communicators need to focus on how they can make a difference, and that begins with thinking. Can you see the big picture of your organization, your industry and the business [...]
Usually on Fridays we gather recent and popular posts that we have seen cross our screens with the latest social media discussions relevant to B2B marketers and communicators. Today is no exception. A few of these posts have seen lots of retweets and shares on multiple social platforms. But just in case you missed them, [...]
Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Without getting into the mechanics of SEO (lots of SEO resources here), this process generally starts with keywords. Use the Google Keyword Tool to get started, as well as creating [...]
One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. By better understanding the basics of search engine optimization (SEO), which is the process of making sure search engines can find your website or blog, marketers can increase the value of their social media programs. Following are [...]
As any good blogger, we don’t just write about social media in B2B, but we read about it too. In addition to some sites I check regularly, I have Twitter alerts set up to show me tweets related to B2B social. These are frequently blogs, but they are also thoughts, conferences, webinars and even online [...]