Earlier this year B2B company SAP launched their “Run Like Never Before” campaign with television, print, digital and mobile ads in the U.S., Brazil and Germany, according to this press release. There is no lesson in the fact that the enterprise software company launched an ad campaign, but it is instructive to look at how [...]
Friday, March 30, 2012
Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. [...]
Thursday, April 14, 2011
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Tuesday, October 6, 2009
Yesterday we joked that there is not an iphone app to help with influencer marketing in the B2B space, so that got us thinking about what iphone applications there are for B2B. While the Blackberry is still the smart phone of choice in larger organizations, the iphone is making inroads into corporate America. The number [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Tuesday, July 17, 2012
9 Comments