Although social media is seldom "easy", there are some distinct advantages that B2B companies have over B2C brands in the social media space. Here's a list of 8 reasons why B2B social media is easier than B2C.
Tuesday, November 30, 2010
Here in the US, this past Friday marked the beginning of the retail holiday selling season. As more shoppers moved their purchases online, social media contributed to their choices of websites and their knowledge of the latest deals. Can social media help with B2B sales as we close out the year and head toward the [...]
Tuesday, September 7, 2010
Gone are the days of mass marketing and generic sales tactics. B2B customers today are savvier, less patient and have higher expectations for personalized communications to drive their purchasing decisions. Spam emails, newsletters and webinar invites are just about as effective as sending your prospect last week’s newspaper, and not surprisingly have low success rates. [...]
Tuesday, April 20, 2010
The common disconnect between B2B sales and marketing teams has recently been amplified by the emergence of social media. When it comes to B2B social media efforts, salespeople often have very little exposure and experience with both professional and personal usage of social sites and new media. As this blog post points out, the two segments [...]
Thursday, March 11, 2010
For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
Wednesday, January 20, 2010
I had the honor recently of doing an interview with Chad Levitt for his New Sales Economy Blog. Chad asked some important questions about the role of B2B sales professionals and their role in social media. We discuss the responsibilities of different departments within the organization as it relates to social media as well as [...]
Tuesday, January 5, 2010
Investment and funding are the cruel necessities needed to fund all of those great B2B social media ideas that are floating around in your head. If management won’t invest in social media efforts, it is likely many won’t ever see the light of day. Sure, hard working and clever professionals will find a way to [...]
Wednesday, December 2, 2009
Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is [...]
Tuesday, September 15, 2009
Everyone gets caught up in the trends, the shiny applications, and all that social media has to offer, but sometimes it doesn’t work. Today is the day to talk about those times. Social media isn’t some kind of communications cure all that can fix any problem. I have spent my time making the case for [...]
Thursday, July 30, 2009
Online data is rampant and businesses need tools to help cut through the clutter to find what they are looking for. A question that I hear often from B2B companies is: how do I find my customers on Twitter? When businesses start using Twitter the hardest thing to do is figure out who else is [...]
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Thursday, July 7, 2011
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