Social Media B2B

SXSW: David Meerman Scott Riffs on B2B and ROI

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge [...]

When Measuring Social Media’s ROI For B2B Don’t Chase The Wrong Goals

You can measure anything as long as you have a clear goal to measure right? Sure, but what if you have the wrong goal? Well then everything you are measuring is wrong. As many have said before, measuring social media is not some magic spell that you have to cast just right to find the [...]

The Business End of Social Media ROI

Olivier Blanchard is on a mission to raise the business profile of Social Media. While everyone talks about social media and tries to justify the expense for social media programs, Olivier reminds us that ROI means “return on investment” and nothing else. The only way to measure social media return on investment is to look [...]