Social Media B2B

Make Customer Retention a Primary B2B Social Media Objective

One of the first pieces of advice given to B2B marketers is “determine your goals.” When asked what their goals are, social media marketers usually give lead generation top priority, with brand awareness and customer retention next on the list. Because it’s easier to keep a customer than to get a new customer, marketers [...]

Deloitte Uses Social Media for Recruiting and Retention

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing of Deloitte Services shared how one of the world’s leading professional services organizations embraces social media and networking to find and retain the best [...]