B2B marketers are always facing challenges in their marketing efforts, but in today's competitive landscape and tough economic climate those challenges are more pronounced than ever before.
In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. By a large margin, "lack of resources in staffing, budgeting or time" was identified as the biggest B2B marketing challenge.
B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business position itself ahead of your competitors.
1. Do Your Research
Using social media to thoroughly research your [...]
Last month we posted a survey for B2B marketers to tell us about their social media plans for 2010. We have reviewed the initial results and we are looking forward to sharing this information with our readers in a series of blog posts, but we wanted to give you one last chance to participate in [...]
Please click here to take the survey
We are getting close to starting a new year and Jeff and I thought it would be the perfect to time get some feedback from our amazing community here at SocialMediaB2B.com. We have created a short survey that should only take a few minutes to fill out. We [...]
A recent article explored new new research showing the success of live chat services in improving B2B sales conversions. Meaning that when potential leads were inquiring about a product online and had the option to have a live chat the follow results occurred according to Forrester:
305% ROI from proactive sales chat with a payback period [...]