Social Media B2B

The Number One Reason for B2B Companies to Use Social Media

What is the number one reason people in B2B companies should use social media? The answer is: Relationships help us make B2B buying decisions B2C companies get a lot of attention in the social media space. B2C is easier to track because there is an immediate purchase decision at the end of the process for an [...]

My Recent Social Media B2B Pitch Talking Points

Recently I was part of a client pitch. I handled the social media portion for an old school, B2B industrial firm. Before I share what I talked about, I want to describe my presentation experience. Six different people from our team would be sharing the presenting responsibilities. We practiced beforehand standing at a podium at [...]