Laurie Ruettimann is an HR professional with over a decade of experience in Fortune 500 organizations, a speaker and a writer at PunkRock HR about trends and practices in corporate HR. She spoke about changes in corporate recruiting and human resources due to social media practices and ideas. This interview is presented in the context of B2B companies, but these trends relate to all companies large enough to have human resource departments.

• Align employment brand with corporate brand, so applicants are presented with the same brand experience.
• Sodexo Careers is an example of a company using social media to recruit and track great talent.
• Some human resource departments are using social media as a communication tool with employees, and even using it for references.
• Everyone benefits by developing social media skills. Following technology creates more opportunities.
• Social media helps employees communicate across functions.
• Social media positions, or Community Managers, are a luxury, but the companies of the future are looking in this direction.

Follow Laurie on Twitter at @lruettimann and @punkrockhr.

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