Social Media B2B

Secret to B2B Sales Success: Think Like A Customer

B2B organizations that are active on social media are actually pretty similar to many of the customers they attempt to reach. Similar to the strategic measures companies take to socially define and brand themselves, Customer 2.0 is working up a personal brand of his or her own, as well as being more engaged and socially [...]

Product Reviews, The Unsung Hero Of B2B Marketing

In a football game the punter is really the unsung hero, as he truly controls field position. However, he only gets mentioned when he drops the ball or shanks one out-of-bounds. In he world of B2B e-commerce product reviews play the role of the unsung hero. While many experts and marketers are out touting the [...]