It is that time of year again where we look forward and try to predict the future of social media for B2B companies. This is not a shot-in-the-dark exercise, but one based on observing how B2B companies have adopted social media over the past year. When we look back at 2013, we will not see [...]
Thursday, December 29, 2011
We are not the only ones making B2B social media marketing predictions for 2012 this time of year. Plenty of writers are sharing their thoughts on what will happen next year. Below are a variety of predictions related to B2B marketing and marketing in general. See if you can find any common themes. If you [...]
Tuesday, December 20, 2011
2012 is going to be a big year for adoption of social media for B2B companies. We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move [...]
Friday, September 30, 2011
LinkedIn is the dominant social network for many B2B companies. 58% use the platform for marketing, building relationships and lead generation. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Company features have been slow to roll out, but Mike Gamson, SVP of sales has indicated that more [...]
Tuesday, December 21, 2010
I recently had the opportunity to share the screen with David B. Thomas (@davidbthomas) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Even though you may have read the predictions, watch the video to hear us talk about them. Dave brings additional perspective to the conversation with his experience [...]
Friday, December 17, 2010
As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. The following list of predictions covers many aspects of B2B marketing beyond social media. We present this list, just as we present our 2011 predictions, not to predict the future [...]
Monday, December 13, 2010
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions, the adoption curve was not as steep as we anticpated. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it [...]
Thursday, November 18, 2010
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
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Monday, December 17, 2012
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