As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics. Most of them get deleted without even getting read. It is a PR pro’s job to get coverage for their clients and many still don’t understand how to do that in the [...]
Last week I wrote a post about how to know if customer service reps at a B2B company are ready for social media. I want to continue that idea and start to understand social media adoption or acceptance in other functions of the business.
Many readers are marketing professionals who started using social media profiles [...]
Once a B2B company reaches a certain size, you begin considering hiring a public relations firm to help get your message out using an earned media approach. One of the first recommendations of many PR plans includes developing crisis communication documents. There are two primary reasons for this. Your new agency wants to encourage you [...]
Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals.
As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and [...]
Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is [...]