25 B2B Social Media Statistics About Platform Usage

b2b-statistics-25The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for.

Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also tweet any of the stats with the link after each one.









Photo credit: Flickr

Facebook and Pinterest Lead Top B2B Social Media Posts in 2012

It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. This list was compiled based on page views in Google Analytics.

It is no real surprise that the top posts relate to Facebook’s Timeline, current statistics, Pinterest, LinkedIn, generating leads and measurement. These are things that are most on B2B marketers’ minds. It is also notable that 9 of the 10 posts feature a number in the headline. In both of these cases, content and numbered headlines, this may be more about what we write about and how we structure posts, than about popularity of certain kinds of posts.

If you missed any of these posts, this is a great chance to read them and share them. Are there any other posts that resonated with you that would be in your top ten? Let us know in the comments below.

1. 10 of the Best B2B Facebook Timeline Cover Photos

2. 12 Revealing Stats About B2B Social Media Marketing

3. 5 Ways B2B Companies Can Use Facebook Timeline

4. 4 Reasons For B2B Marketers To Explore Pinterest

5. 5 Ridiculous B2B Social Media Marketing Myths

6. 4 Ways to Use Storytelling for B2B Social Media

7. 5 Ways to Generate Leads from a LinkedIn B2B Company Page

8. 12 Compelling B2B Social Media Slideshare Presentations

9. Generate More Leads with B2B Social Media [Infographic]

10. 5 Ways to Measure Results of B2B Social Media

Photo: Flickr

4 Reasons For B2B Marketers To Explore Pinterest

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. While Nordstrom pins its latest shoes and fashions by boards organized by department, Whole Foods uses the site to pin kitchen design inspiration and recycling projects in addition to recipes using its foods.

But despite its reputation as a service for brides and decorators, only 58% of the visitors to the site are women. And just like its diversity in users, brands on Pinterest aren’t limited to department and grocery stores. News sites such as Mashable and Time Magazine are also using the site to spread cover art, articles and copy included in its news stories.

Pinterest still has a long way to go in terms of its search capabilities and smartphone and tablet apps, but there is value for B2B marketers to start exploring. Here are four reasons B2B should start to look into using Pinterest.

1. Pinterest’s Push Mentality
Pinterest may be one of the few social media sites that requires little, if any, interaction with others – and although that may seem counter-intuitive, it’s also one of its strengths. While Twitter and Facebook require constant upkeep to stay on top of fan and follower comments, questions and shares, brands are able to push out content on their own time without a brand page to constantly update. Just be sure to tag and categorize pins with keywords that make sense for searchers, and pin them to boards that are similarly well organized. Pinterest’s search abilities are lagging, so making pins easy to find is key.

2. SEO value of inbound links
This one is a no-brainer for marketers looking to drive traffic to their content. Pinterest’s major selling point for users is the way it connects images – whether they’re product shots, infographics, photographs or even websites – with a stored link, making it easy to come back to pins’ original sources in the future. These links are logged as inbound links to these respective websites, boosting SEO. When it comes to determining what is “pinnable” on your B2B website, consider helpful FAQs, blog posts, product images, infographics and videos.

3. Niche Value
As many popular social media sites shift from mass appeal to niche servicing, B2B companies are able to better hone in on the industries and people most important to them. Leverage Pinterest’s “pin what you know and love” mentality by creating industry-specific boards and using specific keyword searches to find like-minded pins, boards and users.

4. Expert Positioning
Not sure if your company’s products or services lend themselves to being pinned? Expand your reach beyond your own products and use Pinterest as a way to show your expertise and experience in your industry, location and relationships. Utilize Pinterest’s open boards, which allow multiple users to pin to one board, to collaborate with your B2B partners and clients. If an important tradeshow is coming up, start and share a Tradeshow Must-Haves board that pins comfortable shoes, hotel and restaurant recommendations, and handy smartphone apps that position your company as a trusted expert and friend.

What would it take for you to begin exploring Pinterest for your B2B company?