5 B2B Social Media Ideas to Get You Thinking

This week’s list of recent B2B social media posts are not linked by a theme, but they should all make you think. A good blog post should have an a-ha moment where an idea crystallizes in your head or it inspires you to do something new with an increased level of understanding. These posts all did that for me. I hope they do it for you. And if you have come across any a-ha moments in recent posts, share them in the comments below.

B2B Social Media Lead Generation Explained
Guest post by Eric Schwartzman and Paul Gillin
B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to self-educate, and a way for marketers to abbreviate sales cycles.
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5 Ways that PR is Evolving In Spite of Itself
from Bliss PR
Sometimes I wish the PR profession would get out of its own way. Last week, I was asked to give a speech explaining what “Modern PR” is, and I shared five ways that PR is evolving. But as I began to speak, I found myself thinking of how many PR firms might disagree with me.
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Social customer care: QR codes and self serve
from being guy1067
I hadn’t thought much about how QR codes could be used for customer service until recently. I was at a conference and the ever erudite Richard Sedley (@richardsedley) almost in passing talked about imprinting a QR code onto an object, but I can’t quite remember what the object was. Although for some reason a pipe sticks in mind. Perhaps a pipe that has frozen during a cold snap and instead of ringing up your supplier about what to do, you could simply scan the QR code imprinted into the pipe which would have a set of instructions about what to do, and also an idea of how to escalate the issue if the problem continued.
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LinkedIn Reaches 100 Million Users
Below are links to two different blog posts from LinkedIn. The size of this professional network should inspire you to make sure everyone at your company and your clients’ companies have complete personal profiles, company profiles and are leveraging Groups and Answers to develop and strengthen business connections. A new professional is joining LinkedIn faster than every second. And you may not be interested that there are 74 Elvis impersonators listed, but you might be interested that 100% of the Fortune 500 have executives with profiles on LinkedIn. That may be the only social media stat you have ever seen, and will ever see, that is 100%.
100 million members and counting…
100 million gumballs

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
Guest post by Bob Thompson, CEO of CustomerThink Corp
Last year I was looking for forms software to support CustomerThink. As I reported in my “Customer 2.0” buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. I eventually found the right solution, but that’s not where the story ends. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers.
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Weekly Roundup of B2B Blog Posts

As any good blogger, we don’t just write about social media in B2B, but we read about it too. In addition to some sites I check regularly, I have Twitter alerts set up to show me tweets related to B2B social. These are frequently blogs, but they are also thoughts, conferences, webinars and even online chats (#b2bchat). Posts that are frequently tweeted show up in these alerts. There is no algorithm to their inclusion in this list, just anecdotal evidence. If I see a post being tweeted a lot, I consider it. For some reason, Paul Gillin was especially popular this week, anectdotally. And I fill out the list with posts from other B2B blogs. Not scientific, but hopefully, this will provide additional perspectives on B2B social media. If you come across a post that we should include in our weekly roundup, let us know on Twitter @smb2b.

4 Tips To Go Global With B2B Search Marketing
from Search Engine Land (@sengineland)
For years, B2B marketers have refrained from putting search dollars into non-US markets because the userbase was lacking and the investment seemed too risky. But search markets around the world have matured considerably in recent years, and now offer a great opportunity. It is time B2B marketers took another look at global search.

Who Says B2B Social Media Can’t Be Fun?
from CRT/tanaka (@crttanaka)
I just got back from NewCommunication Forum and Paul Gillin’s session on “B2B Social Media Marketing-Really?” is still fresh in my mind. So here are some key takeaways from Paul Gillin that B2B marketers can introduce to their social media efforts. Unlike consumer brands like Pepsi, Ford and even Dell to a certain extent, traditional B2B companies don’t have the luxury of launching a viral video or a community blog that gets them thousands of unique visitors. Come on let’s be honest, how many of us really enjoy a product demo video or leave a comment on an extremely technical blog.

Current issues with B2B social media
from Daryl Pereira (@cagedether)
Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using social media, as evidenced by the ‘Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field’! As Paul explains, both Twitter and LinkedIn work well for getting in front of a professional demographic whereas Facebook has huge mass appeal but often the communication is less work, more play.

Four Cutting Edge B2B Social Media Marketing Best Practices
from Jeff Majka (@jmajka)
Tuesday morning in Chicago, I was perched atop a 38 story building listening to four top corporate marketers talk about how they have responded to the twin challenges of a recession and the impact of social media. No, I didn’t parachute in to some secret industry confab- I was attending the BtoB Magazine NetMarketer breakfast being held at the Hotel 71. And lucky for you, I took some notes…

Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation
from Adam Needles (@abneedles)
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers regularly enter data that is not wholly accurate because it serves their purposes at that moment in time. And that means quite a bit of the data we collect (especially from prospects that are earlier on in their buying processes) is riddled with errors.