Social Media B2B

Lee Odden and B2B Content SEO Best Practices

Lee Odden of TopRank Online Marketing presented Content SEO Best Practices at the Marketing Profs B2B Forum in Boston. There was a tremendous amount of information presented, and Lee spoke very fast. This makes video a better format to review the information, because you can pause and go back if you need to. He covered [...]

Better Blogging for Business with Examples

One of the sessions at the Marketing Profs B2B Forum was the Better Blogging for Business hot seat lab where Galen De Young, Managing Director at Proteus B2B, took us through three examples of company blogs. Each company volunteered to be included in the review by both Galen and the session attendees. Below is a [...]

Mitch Joel: How B2B Connects In A Connected World

Mitch Joel gave a keynote talk at the Marketing Profs B2B Forum. B2B companies need to focus on the present, not the future. How are companies connecting with customers and growing their business. Hernan Cortes arrived in Mexico and burned the ships as a way to prove that there is no going back. New media [...]

MPB2B: Structuring for Social Media Success

David Thomas, Social Media Manager, SAS presented on how a company’s social media policy is the key to their social media success. It was an interactive session where Dave spoke for a brief time as an introduction, and opened up the floor for discussion. Companies use social media as a new way to communicate. Build awareness [...]

Social Media Sessions at Marketing Profs B2B Forum

I am in Boston for the Marketing Profs B2B Forum and I am planning what sessions to attend and cover via blog, tweet or video. There’s lots of great content, and the conference organizers did something that is fabulous for planning purposes. They sent out materials from the speakers. In some cases, they are the [...]

Marketing Profs B2B Forum A Must for B2B Marketers

The upcoming Marketing Profs B2B Forum on May 3-5, 2010 in Boston is a great event for B2B marketers looking to expand their knowledge about all things B2B. This is one event where you don’t have to struggle to find the B2B relevancy within the general business content. It’s all B2B! I will be attending [...]