Social Media B2B

Mobile Apps Are The New B2B Web Sites

With the announcement of Apple’s new tablet device mobile applications are now going to take an even greater spotlight. Mobile application stores from Apple, Google, and RIM have led to the development and deployment of mobile applications on a large scale. What does this maturing mobile application market mean for B2B companies and marketers? [...]

3 B2B Mobile Trends To Watch In 2010

Recently Gartner, the respected analyst organization, released their predictions about Mobile Consumer Applications In 2012. While I agree with most of Gartner’s consumer predictions, I wanted to talk about the impact of mobile on B2B organizations in the next year. Planning for 2012 is great, but it is important to understand what is actionable this [...]