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Tag Archive | "metrics of success"

Are You the Victim of Social Media B2B?

Thursday, July 21, 2011

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As more B2B companies adopt social media into their marketing mix, there is a feeling that this is just a check box on a tactics list. Here are two scenarios where that can happen. In the first one, you as the marketer are the victim. In the second one, you are the perpetrator. B2B Social Media [...]

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Jeffrey L. Cohen, Managing Editor


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