10 of the Best B2B Facebook Timeline Cover Photos

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month.

Many B2B companies have already launched their new timeline updates. The most important functional update for many Page managers is the ability to privately message their fans, after the fan has messaged the Page first. But the most visual update in the timeline is the Cover Photo. This is an 851 pixel wide image that gives B2B companies a great opportunity to make an impact with the Page.

Below are 10 of the best examples that I have seen, and they are divided into three categories: product images, inspirational photos and illustrations. If you don’t have an existing image that works for this dynamic space, find someone either inside your company or outside of it that can help you create one.

One last thing before moving on to the cover photos. If you are still planning and preparing your B2B timeline page, here is an awesome Facebook resource post with everything you need to know.

Product Images

Fluke Corporation

Dell Enterprise

Volvo Trucks

Inspirational Photos







Dow Chemical


Have you updated your B2B Facebook Page to get ready for today’s roll out of the new timeline? Have you seen other great Cover Photos that you want to share in the comments? And yes, you can share your own Page if you are proud of it.

Smart B2B Content, Awesome B2B Content and the Grid

Every B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content is not shared if doesn’t provide any value. If it is not shared, it is not discovered. We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. By the way, these are three posts from B2B companies who understand how to drive business by creating content. We round this out with some thoughts on challenges and fears of social media. Let us know if you have found any great examples of content that would compel you to act.

Content Marketing in a Blink: The Content Grid v2 [Infographic]
from Eloqua Blog
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you ____” calls from Fortune 500 companies. What a difference a year makes.
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You Don’t Have to Be an Einstein to Create Great Content
from Marketo blog
Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. Yet without using computers or the Internet, Einstein managed to be a prolific content creator who published more than 300 scientific papers and 150 non-scientific ones. Using a combination of plain language and mathematics, Einstein’s ideas broke through conventional thinking and changed how we think about physics today.
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9 Ways to Instantly Improve Your Content
from Hubspot blog
Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. The problem is, this critical component often get delegated to the lower rungs of the priority ladder. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content’s value.
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Top B2B marketing challenges – an update
from The B2B research blog
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”
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What Does Corporate America Fear the Most with Social Media?
from Direct Marketing Observations
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee-The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. What we are slowly starting to see, is an underlying assumption that access to social networks is a right and not a privilege; and as we hurl into a new decade-this expectation will only continue to grow.
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Top 10 B2B Companies on Twitter [March 2011]

Earlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. When ranked against the other B2B company Twitter accounts, @MarketingProfs comes out on top.

One of the trends that we have seen in the list is that many companies gained significant followers over the past two months. The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. One of the components of the ranking is the ratio of followers to followings, and Hubspot, like the other companies gaining followers, did not increase the people they were following accordingly. This means the ratio component of their ranking went down, as compared to companies whose ratio of follower count did not change significantly.

SocialMediaB2B.com Top B2B Companies on Twitter
(March 2011)

1. MarketingProfs (@MarketingProfs)
2. Hubspot (@Hubspot)
3. eMarketer (@eMarketer)
4. Forrester (@Forrester)
5. CME Group (@CMEGroup)
6. comScore (@comScore)
7. Cisco (@CiscoSystems)
8. Gartner (@Gartner_Inc)
9. radian6 (@radian6)
10. Marketo (@Marketo)
Jan 2011


Other B2B company Twitter accounts that were ranked, but did not make the top 10 were @Accenture, @Eloqua, @Intel, @MarketingSherpa, @Oracle, @Salesforce and @SAP. As always, let us know your thoughts about the list, and if there are other companies that should be considered in the next ranking.

25 B2B Social Media Nuggets of Goodness

Today’s post roundup is brought to you by the number 5. Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Have you seen other recent posts offering advice in fives? Let us know in the comments below.

Top 5 B2B Social Media Marketing Mistakes
from Splash Media
Ever heard this one? Social Media Marketing is only for B2C companies. We know that this is another one of those social media myths as we have a long list of B2B successes. However there are a few common mistakes that B2B companies make when approaching social media that helps to add to this myth that social media doesn’t work for them.
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5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects
from Marketo
B2B marketing boils down to one all-important fact: It’s all about creating relationships. Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process.
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5 Ways to Use Social Data to Grow Your Business
from Social Media Examiner
Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge. Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.
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5 Common Landing Page Mistakes
from Hubspot
Your landing page should have one simple purpose: Get someone excited enough about your offer so that they’re willing to hand over their information.
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5 Tips for Killer Presentations
from Fearless Competitor
Sorry, dear readers, but I’m on a bit of a rant. If I see one more boring PowerPoint presentation, I’m going to vomit!
Let’s keep this really simple. What should be in a PowerPoint presentation?
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9 Indispensable B2B Social Media White Papers

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year.

Whitepapers1. 15 B2B Marketing Facebook Success Stories
Published by Hubspot, May 2010
This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook.

2. Social Media for the B2B Sphere
Published by Radian 6, September 2010
Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media.

3. Finding B2B Marketing Success Integrating Social Media and Search
Published by: Business.com, September 2010
Learn how to use social media to enhance search marketing and the impact it has for B2B marketers. This white paper is based on a Business.com and BtoB Online study of over 450 marketers. It does require you to fill out a form before download (link sent via email).

4. The Definitive Guide to B2B Social Media
Published by Marketo, June 2010
This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively.

5. Social Media White Paper – Learn and Earn
Published by Microsoft, February 2010
Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.”

6. Video Case Study for B2B Marketing
Published by B2Bento, February 2010
This white paper shows why you should use video, the different delivery options available, and how you can create your own case study using a step-by-step guide.

7. Content Curation: Taming the Flood in B2B Social Media
Published by HiveFire, March 2010
This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation.

8. 2009 Business Social media Benchmarking Study
Published by Business.com, November 2010
This study includes insights into business social media usage provided by nearly 3,000 North American business professionals.

9. Social Media for B2B Marketing
Published by: B2Bento, January 2010
Find out why social media is gaining influence in B2B marketing, and how you can make it more effective and worth your investment. This is a good white paper for those getting started.

Are there any other B2B social media white papers or ebooks that you find useful? If so, let us know in the comments.

Roundup of B2B Social Media Posts

As there are more people writing about B2B social media, we will try to highlight some posts from other blogs around the web that offer some good insights and helpful ideas for B2B marketers and communication professionals. If come across a good post that resonates with you, please let us know in the comments below, via email contact AT SocialMediaB2B DOT com or on Twitter @SMB2B.

10 Essential Social Media Tips for B2B Marketers (from @Mashable)
When we write about how companies or individuals are using social media in their marketing strategies, it’s usually in the context of a business to consumer relationship. However, business-to-business (B2B) marketing is really getting a boost from social media as well. According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.

5 Ways to Write a Killer B2B Blog Post (from @Marketo)
A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips.

6 Steps for Getting Control of B2B Social Media (from @Gyro/HSR)
I had the opportunity last week to speak on social media at a couple of B2B conferences. It gave me a chance to get out of the bubble and speak with folks in the trenches. It turned out to be an eye-opener. Attendees at the conferences were marketers representing original equipment manufacturers (OEMs) heavy industry, and the financial services industries. As a group, they market complex, long sales cycle products to a well-defined B2B audience. As a result, understanding the value of social media is more difficult.

Is your company built to blog? (from @markwschaefer)
Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is?

Why Social Media Makes Sense for B2B Marketers (from @emarketer)
Consumer-oriented social media marketing represents the lion’s share of the discussion these days, but business-to-business (B2B) firms have been making inroads as well. Probably the biggest advantage B2B firms have in the social realm is that they tend to focus on outcomes that actually mean something to their bottom line. They are more apt to hone in on leads than softer metrics such as brand awareness.