Every year the MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow. We [...]
Monday, November 21, 2011
Social media for B2B companies is not something that you turn on, set it and forget it. Not only do existing tools change and new tools appear, but your customers and prospects interact differently with social media as they become more comfortable using it. Inherent in change is improvement. Professionally, we all want to do [...]
Friday, November 11, 2011
Many B2B marketers approach their social media programs from a tactic entry point. There is pressure to get started. Sometimes that pressure is from above. Sometimes it’s from below. There can even be pressure from the industry and competitors. This is why so many blog posts about social media focus on the tactics. They answer [...]
Tuesday, August 30, 2011
As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling [...]
Friday, June 17, 2011
This past week I spoke at the MarketingProfs B2B Forum in Boston, and one of the keynote speakers was Nancy Duarte. Her presentation about presentations was very inspiring. I speak a fair amount at conferences and events and I usually create a new presentation for each event. My mostly visual presentations are filled with information, [...]
Wednesday, June 8, 2011
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that [...]
Tuesday, May 24, 2011
B2B marketers often struggle to find examples and advice for using social media in a business to business context. In addition to online sources, events that bring people together are a great way to learn and grow in your field. They frequently find that marketing and social media conferences are filled with B2C examples that [...]
Friday, April 1, 2011
An important part of the B2B social media is asking questions, whether on social networks, in blog posts and even in forums. Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company. The Most Important [...]
Wednesday, March 23, 2011
Earlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. When ranked against the other B2B [...]
Thursday, March 10, 2011
While at the MarketingProfs Digital Marketing Forum, I had the opportunity to sit down with Ann Handley, the Chief Content Officer of MarketingProfs, and talk about the company Twitter account that she runs (@MarketingProfs). In a previous blog post about B2B companies on Twitter, I specifically mentioned this account as being a personal account, so [...]
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Thursday, October 25, 2012
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