In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...]
Tuesday, January 5, 2010
Investment and funding are the cruel necessities needed to fund all of those great B2B social media ideas that are floating around in your head. If management won’t invest in social media efforts, it is likely many won’t ever see the light of day. Sure, hard working and clever professionals will find a way to [...]
Wednesday, December 16, 2009
Frequently social media in B2B companies, and especially blogging, is a function of the marketing staff. It is easy for others in the company to defer to marketing because this is often perceived to be the job of marketing. There is so much knowledge and expertise in other areas of the company, below are some [...]
Wednesday, December 2, 2009
Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is [...]
Monday, November 23, 2009
The rise of niche social networks through platforms such as Ning has allowed active communities to form. Since B2B is all about niches, it make sense that we see B2B communities like FohBoh (Front of the House, Back of the House) form and strive. As we see B2B communities form we also see different organizations [...]
Thursday, November 5, 2009
I am a geek. I am an early adopter. I love technology. I love the social web. I hate paper. All of these things being said, I am here to say that offline marketing is still extremely important. Social Media does not do well on its own, and for that matter, no form of marketing [...]
Friday, October 2, 2009
One of the best values that Twitter offers is the opportunity to follow smart people and to listen to what they have to say. As Twitter is a conversational medium, you also have the chance to interact with people in your industry that you may have never met. It’s a great way to build relationships, [...]
Friday, July 31, 2009
As we move through the heart of the summer and our minds and families turn to vacation, there are some interesting comparisons that can be made between B2B social media and a beach vacation. I write this post with sand on my feet, fish in my belly and a light sunburn on my shoulders, so [...]
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Wednesday, March 3, 2010
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