Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If so, which ones? It’s now possible to append your B2B customer and prospect databases with social media addresses and other [...]
Wednesday, March 3, 2010
In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...]
Wednesday, January 27, 2010
Last month we posted a survey for B2B marketers to tell us about their social media plans for 2010. We have reviewed the initial results and we are looking forward to sharing this information with our readers in a series of blog posts, but we wanted to give you one last chance to participate in [...]
Friday, January 15, 2010
Our goal at SocialMediaB2B.com is to help educate people about the practice of social media within B2B environments, so with that in mind we would like to share some recent posts about social media in B2B that have gotten a lot of traction the last few weeks. These are from people who write exclusively about [...]
Wednesday, January 13, 2010
This new year is off to an exciting start with some social media consolidation through acquisitions. Last week, Jive Software, a community platform acquired Filtrbox, a social monitoring tool. And this week, Powered announced the acquisition of crayon, StepChange and DrillTeam, forming a scalable social media agency providing an end to end solution for clients. [...]
Wednesday, January 6, 2010
EDITOR UPDATE (7/13): Now that FourSquare has passed 2 million users and many more people are familiar with location-based services, it is worth another look at Kipp’s thoughts on B2B applications of these programs. We are just getting started in 2010 and aside from gadget announcements from CES, the subject with the biggest amount of buzz [...]
Tuesday, January 5, 2010
Investment and funding are the cruel necessities needed to fund all of those great B2B social media ideas that are floating around in your head. If management won’t invest in social media efforts, it is likely many won’t ever see the light of day. Sure, hard working and clever professionals will find a way to [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
Monday, December 28, 2009
For marketing bloggers, December marks the month where a mountain of posts predicting social media trends in 2010 are written. This year is not any different. We have seen the flood gates open with all types of predictions, some specifically about B2B and others referring to social media in general. Here is a list of [...]
Wednesday, December 16, 2009
Social media gained consistent traction in 2009 with conversation ranging from the wonders of Twitter, measuring return on investment, as well as corporate and consumer adoption. For B2B companies 2009 served as the beginning of real adoption of social media in the marketing and communications mix. Looking toward 2010 the changes likely to happen [...]
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Tuesday, August 10, 2010
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