Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter [...]
Thursday, December 9, 2010
Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey. Their findings were based on four key areas of marketing: desktop browsing, mobile, email [...]
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Wednesday, August 3, 2011
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