Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. Now that Twitter does not show all tweets within their own search, marketers are looking for ways [...]
Wednesday, June 30, 2010
Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK. Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management [...]
Thursday, June 10, 2010
Patrick Prothe (@pprothe) is the Marketing Communications Manager of Viewpoint Construction Software, which produces project management tools for construction professionals. I caught up with him at the MarketingProfs B2B Forum and spoke about getting started in social media in a niche B2B industry. He is looking at where people are talking online, and discovering that [...]
Friday, May 21, 2010
Galen DeYoung, Managing Director of Proteus B2B Marketing, led the Better Business Blogging session at the MarketingProfs B2B Forum. The session looked at three b2b blogs that were submitted for critique, and both Galen and the session attendees discussed what they saw. While the blogs did a good job from a content perspective, with regard [...]
Friday, May 14, 2010
Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK. Goal of the Campaign: Increase brand [...]
Thursday, May 13, 2010
Ron Casalotti, Social Media Lead of Bloomberg L.P. presented a case study of the Business Week Business Exchange site at the Marketing Profs B2B Forum. This video is a recap of his presentation, which was part of a session featuring four case studies moderated by CK. The goals of the site, which was launched in September [...]
Monday, May 10, 2010
Kipp Bodnar of Hubspot and Kyle Flaherty of Breaking Point presented their thoughts on the power of social media to drive leads for B2B companies. The main takeaways from this session were that you need to create systems to track your leads all the way through your system, and you need to think of yourself [...]
Friday, May 7, 2010
The panelists for the Marketing Profs B2B Forum session, It’s Not Your Mother’s PR, covered both theory (traditional public relations vs. PR 2.0) and practice (case studies from three diverse industries about social media integration with B2B public relations), highlighting what is the perfect marriage of social media and B2B PR. Theory Beth Harte, Serengeti Communications Many people [...]
Thursday, May 6, 2010
Lee Odden of TopRank Online Marketing presented Content SEO Best Practices at the Marketing Profs B2B Forum in Boston. There was a tremendous amount of information presented, and Lee spoke very fast. This makes video a better format to review the information, because you can pause and go back if you need to. He covered [...]
Thursday, May 6, 2010
One of the sessions at the Marketing Profs B2B Forum was the Better Blogging for Business hot seat lab where Galen De Young, Managing Director at Proteus B2B, took us through three examples of company blogs. Each company volunteered to be included in the review by both Galen and the session attendees. Below is a [...]
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Friday, October 22, 2010
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