Social Media B2B

Video: Basics of B2B Social Media Monitoring

Social media starts with listening or monitoring the social web, but before you can begin, you need to know what you are looking for. We caught up with Amber Naslund, Director of Community at Radian6, and asked her about the basics of social media monitoring for B2B companies. Watch the video as she discusses the [...]

Are You Really Listening to your B2B Customers?

Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. What are you really listening for? Mentions of your brand, your industry, your competitors? Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your [...]

Exploiting Social Media Monitoring For B2B Lead Generation

If you have read more than one blog post about social media, it is likely then that you have read one about the importance of listening and monitoring social mentions and conversations. All of the bloggers out there are right. Listening is very important. However, what has largely gone overlooked during this listening craze has [...]