Social media starts with listening or monitoring the social web, but before you can begin, you need to know what you are looking for. We caught up with Amber Naslund, Director of Community at Radian6, and asked her about the basics of social media monitoring for B2B companies. Watch the video as she discusses the following topics:
- Three parts of monitoring: brand centric mentions, competitive intelligence, industry intelligence.
- Build your own dashboard using iGoogle or Netvibes or other sites where you can aggregate multiple RSS feeds.
- What is the tipping point to upgrade to higher-level, or paid solutions?
- How do you begin to understand the sentiment of the data you find?