Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]
Wednesday, March 10, 2010
This guest post is by Amanda O’Brien, VP of Marketing at Hall Web Services, one of Maine’s largest web development firms. One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with [...]
Tuesday, December 29, 2009
LinkedIn is still the most popular social network that is solely focused on business use. It is widely used by professionals in B2B industries to hire employees, find vendors and generate leads. One of my biggest complaints this past year was how terrible the LinkedIn iPhone app was to use. I spend much of my [...]
Friday, December 11, 2009
While they may not be as lavish as they might have been in the past, and there may not be as many people in attendance, this weekend many companies will throw their office holiday parties. Whether your company is using social media or planning to use social media in 2010, as those are the only [...]
Tuesday, December 1, 2009
We have written about uses of social media in B2B where passionate people took risks and leveraged their corporate capital to launch creative and innovative social media plans. But that’s not you. You have tried to convince management of the value of social media to no avail. There aren’t the resources. You just can’t get [...]
Wednesday, November 25, 2009
This week LinkedIn took a big step in improving its relevance to B2B users and organizations by opening its API. I have talked before about the implications of APIs on B2B companies, but LinkedIn’s announcement is a big one. If you don’t want to take the time to read this post then you can just [...]
Monday, November 23, 2009
Many B2B industries are small with a handful of influencers and thought leaders. It is relatively easy to discover the influencers in these types of niches, but if you are operating in a larger arena, or you want to connect with others in the larger sector from where you operate, here are some ideas for [...]
Friday, November 20, 2009
LinkedIn, the extremely popular B2B social network, announced that is was going to allow marketers to create custom groups. The problem: is they want $50,000 a month. Yes, you read that number correctly. LinkedIn wants you to pay them $600,000 a year for a custom group and platform advertising. From MediaPost article: “With the new custom [...]
Tuesday, November 10, 2009
A recent partnership between two major players in the online social networking space will make some changes for B2B professionals looking to network online. Twitter and Linkedin have announced a partnership that will allow LinkedIn status updates to be published to Twitter and all or selective Twitter updates to be sent to LinkedIn. I have [...]
Tuesday, October 6, 2009
Yesterday we joked that there is not an iphone app to help with influencer marketing in the B2B space, so that got us thinking about what iphone applications there are for B2B. While the Blackberry is still the smart phone of choice in larger organizations, the iphone is making inroads into corporate America. The number [...]
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Tuesday, March 16, 2010
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