Most people learn how to use Linkedin by building a network of professional connections. Some even take the time to post updates to their activity feed. But if you haven’t noticed yet, not a lot of people hang out in the activity stream on Linkedin. The lion’s share of real engagement happens in Linkedin [...]
Thursday, February 21, 2013
B2B marketers often use statistics for their social media presentations. Whether these are educational decks for internal or external audiences, or slides to prove the need for an investment in social media, this is a very limited use for all the statistics that are available online. Why not use these stats to understand more about [...]
Tuesday, October 2, 2012
B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Many B2B companies have seen success on the professional social network by getting employees to represent the company in addition to their own experiences, managing company pages and even running industry [...]
Monday, July 9, 2012
It is halfway through 2012 and it is always interesting to see what B2B social media posts generated the most interest from our readers. This list was compiled based on page views in Google Analytics. It is no real surprise that the top posts relate to Facebook’s Timeline, current statistics, Pinterest, LinkedIn, generating leads and measurement. [...]
Wednesday, June 20, 2012
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. If you have various lines of business, you can now focus those updates to [...]
Wednesday, June 6, 2012
Many B2B companies have been successful at generating leads from LinkedIn, but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. It also shows the employees who work at the company. [...]
Wednesday, February 22, 2012
B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. It is usually through a combination of optimized profiles, company updates and providing value in Groups. Another component of their success is the mastery of the LinkedIn Answers feature. Let’s look at [...]
Wednesday, January 4, 2012
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for [...]
Monday, November 14, 2011
LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. These are promoted as a way for people to know what the makeup or activity is of a group before joining, but B2B marketers running groups can now track relevant data related to [...]
Friday, November 11, 2011
Many B2B marketers approach their social media programs from a tactic entry point. There is pressure to get started. Sometimes that pressure is from above. Sometimes it’s from below. There can even be pressure from the industry and competitors. This is why so many blog posts about social media focus on the tactics. They answer [...]
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Thursday, February 28, 2013
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