Social Media B2B

How To Find the Best B2B Social Media Linkedin Groups

Most people learn how to use Linkedin by building a network of professional connections. Some even take the time to post updates to their activity feed. But if you haven’t noticed yet, not a lot of people hang out in the activity stream on Linkedin. The lion’s share of real engagement happens in Linkedin [...]

6 Ways B2B Companies Can Replace LinkedIn Answers

LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. The section shows questions from your network, top experts and categories to browse. Members demonstrate their expertise by answering questions. One of the biggest problems [...]

3 Private Social Community Options for B2B Companies

What do you do when your B2B company wants to establish a social community but only for a select audience? Well, there are options. Creating a private community environment with the ability to control member enrollment is key, and making sure your community understands that it is a select group of qualified individuals will [...]

LinkedIn Custom Groups = COMPLETE Waste Of Money

LinkedIn, the extremely popular B2B social network, announced that is was going to allow marketers to create custom groups. The problem: is they want $50,000 a month. Yes, you read that number correctly. LinkedIn wants you to pay them $600,000 a year for a custom group and platform advertising. From MediaPost article: “With the new custom [...]