Social Media B2B

More Ways To Know If Your B2B Company is Social Media-Ready

Last week I wrote a post about how to know if customer service reps at a B2B company are ready for social media. I want to continue that idea and start to understand social media adoption or acceptance in other functions of the business. Marketing Staff Many readers are marketing professionals who started using social media profiles [...]

A Legal Perspective on B2B Social Media

As you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. While these legal teams are in place to protect the interests of the company, some are just not familiar enough with social media to provide appropriate [...]