Many B2B marketers approach their social media programs from a tactic entry point. There is pressure to get started. Sometimes that pressure is from above. Sometimes it’s from below. There can even be pressure from the industry and competitors. This is why so many blog posts about social media focus on the tactics. They answer [...]
Friday, November 4, 2011
According to a B2B social media survey by Pardot, B2B cloud marketing automation software provider, even though 95% of B2B companies report using social media (a number that strikes me as way too high), nearly half of them (42%) have received no leads or can’t attribute any leads generated to social media. B2B marketers are responsible [...]
Thursday, October 6, 2011
Great inbound marketing is integrated marketing. Social media can’t be an isolated tactic and succeed. Instead it has to be part of an overall inbound marketing strategy that includes search engine optimization, blogging, email marketing, marketing automation, and other strategies. One of the most powerful points of integration exists between email marketing and social media. For most B2B marketers [...]
Tuesday, September 27, 2011
Social media that doesn’t drive revenue doesn’t last. As B2B marketers, focusing on generating leads and revenue is our top priority. Social media can help. It can help reduce cost of customer acquisition and provide sustainable long-term lead flow. As a marketer who is already leveraging social media, how do you supercharge your efforts to make sure [...]
Friday, March 25, 2011
This week’s list of recent B2B social media posts are not linked by a theme, but they should all make you think. A good blog post should have an a-ha moment where an idea crystallizes in your head or it inspires you to do something new with an increased level of understanding. These posts all [...]
Tuesday, March 8, 2011
Blogging, engaging, listening to customers on Facebook or Twitter. They’re all necessary components of being online. But doing these things won’t help your B2B company generate leads and convert sales using social media. Converse in ways that solve problems Following customers and prospects into social spaces is a smart idea. But an incomplete one. Grabbing their [...]
Monday, February 28, 2011
As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales [...]
Monday, March 1, 2010
I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Wednesday, January 20, 2010
I had the honor recently of doing an interview with Chad Levitt for his New Sales Economy Blog. Chad asked some important questions about the role of B2B sales professionals and their role in social media. We discuss the responsibilities of different departments within the organization as it relates to social media as well as [...]
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Friday, November 11, 2011
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