I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Wednesday, January 20, 2010
I had the honor recently of doing an interview with Chad Levitt for his New Sales Economy Blog. Chad asked some important questions about the role of B2B sales professionals and their role in social media. We discuss the responsibilities of different departments within the organization as it relates to social media as well as [...]
Wednesday, January 13, 2010
Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
Tuesday, December 1, 2009
I have spent much of my “spare” time recently thinking about the B2B corporate Web site and what is wrong with it. I thought about the tactics of it for a while and that prompted my post about making a corporate site into a social network. However, I wasn’t thinking big enough. The problem [...]
Wednesday, October 28, 2009
One of my favorite things about writing about B2B and social media is that most of the ideas I talk about scale well. They can work well for a 5 person company or a 5,000 person company. A great example of this is blogging. I have seen large and small companies across many industries become [...]
Wednesday, October 7, 2009
Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare [...]
Thursday, July 30, 2009
Online data is rampant and businesses need tools to help cut through the clutter to find what they are looking for. A question that I hear often from B2B companies is: how do I find my customers on Twitter? When businesses start using Twitter the hardest thing to do is figure out who else is [...]
Tuesday, July 14, 2009
The following guest post is by Jep Castelein, Principal Consultant at LeadSloth. LeadSloth generates sales-ready leads for B2B technology companies with inbound marketing and marketing automation services. What is the most important goal of social media in a B2B context? If you ask me, I’d say lead generation. Especially in today’s economic climate, getting in touch [...]
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Monday, March 1, 2010
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